YouTube's bid to grab TV dollars imperiled by advertiser revolt
- Fri 24 Mar 2017 02:14:AM
(Reuters) - The decision by a handful of high-profile consumer brands to pull advertising from Google’s YouTube over offensive content could threaten the site’s long-term strategy of stealing ad dollars from television, analysts and ad industry professionals said Thursday.
Source: YouTube's bid to grab TV dollars imperiled by advertiser revolt
Source: YouTube's bid to grab TV dollars imperiled by advertiser revolt