Alcohol brand placement on TV linked with teens' brand preferences and drinking behaviors
- Sat 30 Apr 2016 02:04:PM
While tobacco companies have not been allowed to buy product placement in television shows since 2000, alcohol brands continue to self-regulate their marketing in media. But new research shows how strongly alcohol brand placement relates to the drinking behavior of underage youth suggests more regulation may be needed.
Source: Alcohol brand placement on TV linked with teens' brand preferences and drinking behaviors
Source: Alcohol brand placement on TV linked with teens' brand preferences and drinking behaviors