With PC makers like Asus and HP beginning to design laptops and tablets around ARM chips, ARM itself has decided to emerge from the shadows and unroll its roadmap to challenge Intel through at least 2020.

ARM’s now-public roadmap represents its first processors that are designed for the PC space. ARM, taking aim at the dominant player, claims its chips will equal and potentially even surpass Intel's in single-threaded performance.

ARM is unveiling two new chip architectures: Deimos, a 7nm architecture to debut in 2019, and Hercules, a 5nm design for 2020. There's a catch, of course: Many Windows apps aren’t natively written for the ARM instruction set, forcing them to pay a performance penalty via emulation. Comparing itself to Intel is a brightly-colored signpost that ARM remains committed to the PC market, however.

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