Bert Ulrich/Steve Cole
Headquarters, Washington
202-358-1713/-0918
bert.ulrich@nasa.gov/stephen.e.cole@nasa.gov


MEDIA ADVISORY: M10-119

"AVATAR" DIRECTOR AND NASA FOCUS ON EARTH SCIENCE EXPLORATION IN PSA CAMPAIGN

WASHINGTON -- James Cameron, director of "Avatar," the most successful
film ever released, is featured in a series of new NASA public
service announcements that describe the many contributions of the
agency's Earth science program to environmental awareness and
exploration of our home planet.

"When NASA ventures into space, it remembers to keep a steady eye on
home," Cameron said. "Its fleet of Earth-orbiting satellites
constantly reveals our whole planet: its remotest places, its
mysteries and the powerful influence of humans."

Cameron's 3-D epic, based on the fictional planet of Pandora and is
coming back to theaters this week. The story centers on a beautiful
planet threatened by forces that want to exploit its natural
resources.

The public service announcements feature "Avatar" film imagery and
include computer animations and data from NASA's fleet of
Earth-observing satellites. NASA has 14 science satellites in orbit
making cutting-edge global observations of the entire global system
including the atmosphere, oceans, land surface, snow and ice.

NASA Television will broadcast the announcements beginning Tuesday and
they are available to television and radio stations, and other
interested media outlets.

To download or view the PSAs online, visit:


http://www.nasa.gov/topics/earth/features/avatar.html

http://www.youtube.com/nasatelevision


For information about NASA's Earth science missions, visit:

http://science.nasa.gov/earth-science/missions