Mounting casualities in America's nearly 10-year-old wars in Iraq and Afghanistan might seem to serve as a catalyst for people to denounce the war and demand a way out. But a new study into the psychology of "sunk-costs" finds that highlighting casualties before asking for opinions on these wars actually sways people toward a more pro-war attitude. This sunk-cost mindset may also expain why losers stay in the stock market.

Source: Death tolls spur pro-war stance, st...et also keeps losers in the stock market


David Cottle

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